HRM 4490 Study Guide - Final Guide: Corporate Crime, Best Alternative To A Negotiated Agreement, Microsoft Powerpoint

• School: York University
• Department: Human Resources Management
• Course: HRM 4490
• Professor: Marie Budworth

Document Summary

Apple and samsung have been involved in an unprecedented legal war that started in (cid:884)(cid:882)(cid:883)(cid:882) with samsung(cid:495)s launch of the galaxy s smartphone. Ceo of apple, was disappointed/upset that samsung(cid:495)s galaxy s highly resembled the iphone that the company had launched in june 29, 2007. The disputes in regards to patents, technology, and innovation has cost both the companies millions of dollars across four continents and five years later, they have yet to come up with a resolution. Apple is a core player in the consumer electronics industry; apple enjoys high levels of brand loyalty and is viewed as a very valuable brand. Considered one of the most innovative companies in the technology industry. Samsung: multi-industry/conglomerate company founded by lee byung-chull in: entered consumer electronics industry in 1969 as samsung-sanyo. Electronics, which a year later began manufacturing b&w tv(cid:495)s. The strategy of suing samsung for imitating the iphone could jeopardize their concerns.