HRM 3430- Final Exam Guide - Comprehensive Notes for the exam ( 60 pages long!)

• School: York University
• Department: Human Resources Management
• Course: HRM 3430
• Professor: Althea Gordon

Document Summary

Hrm 3430 generic competitive strategies: broad strategy. Broad strategy that is completely different compared to those of rivals. This is how an organization/company/business differentiates the products and services they have from those of their rival and competitor. They want a wide range and vast majority and strong clientele. They want a lot of consumers and customers and have strong buying relationships because it will help and benefit the organization/business/company in the future and in the long-term direction. They will find any little thing they can in order to make themselves stand out and show what different things they have to offer that others do not have. It is about uniqueness, new, fresh, modern, and completely different things. For this reason, the price will go up. It can go up a lot or even a little bit. Either way it does not matter if consumers and customers won"t buy it.