FILM 2401 Study Guide - Midterm Guide: Consumerism, Kitchen Debate, Utopia
10 Dec 2014
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The rise of television is intertwined with a post-war economic boom and consumerism. Early television was oligopolic, not many stations able to get the frequency of. Rca/nbc/cbs. used advertising to off-set the cost of setting up a broadcast system. Quiz show scandal, when attractive contestants were given answers by advertisers to keep them on the show, forces a shift to magazine format advertising. The beginning of the joining of work and leisure, women"s domestic chores could incorporate television viewing, unlike the cinema where all attention had to be paid to the programming. Yet did not want to distract the housewife from her duties, soap operas not reliant upon visual information. Reintegration of females into family space, commodities like the dishwasher minimize the amount of time women spend in the kitchen, away from their family. Men watch television in a posture of repose, women more productive (i. e. ironing in front of the television)
