COMN 1000 Study Guide - Midterm Guide: Vladimir Propp, Consumer Sovereignty, Frankfurt School

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The exam is worth 15% of your final grade and is worth a total of 75 points. Marks will be roughly apportioned as follows: 15 points true or false?"; 30 points multiple choice; 10 points fill in the blanks/short answer; and 20 points worth of essay questions. You will have the full class to complete the exam but it probably won"t take that long. Harold innis icon/index/symbol ideology industry audience research indeterminacy of representation inverted pyramid. Johann gutenberg language libel law literary criticism marxist media studies media form analysis. The exam will include essay questions totaling 20 -25 marks drawn from those below. Remember you need to include an idea or make a point to get a mark. Explain. (5 marks: draw an encoding/decoding model of the process of mass communication such as the one we have been using in class. Discuss it"s application in the context of analyzing a television program such as the simpsons.