COMN 1000 Study Guide - Final Guide: Profit Motive

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

80 related to the concept of freedom of information refers to the principle that information collected by governments belongs to the crown its citizens must appeal to governments for access to this info this is the operating principle in canada in the us freedom of information is the more appropriate term because information collected by governments belongs to the people. Media produce an audience for their own media products, and then deliver that audience to another media producer namely on advertiser (e. g sale of customer lists networks program a particular series to attract a specific market type so that it can sell that audience as a highly priced commodity to an advertiser (you set up a show like the office which target"s a certain age group, you can then sell advertising space based upon that viewing group and the size of the group part of the reason audiences are so easily commodified is due to their loyalty to certain celebrities.