COMN 1000 Study Guide - Communication Theory, Consumer Sovereignty, Johannes Gutenberg
10 Feb 2014
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Audience commodity is the main product produced by media that earn their primary revenues from advertisers. Traditionally, advertiser supported media have included newspaper, magazines; commercial forms of radio broadcast, television and cable television. For advertiser-supported media, the task is to assemble an audience commodity, which is a group of people to whom advertisers want to sell their wares: audience reach: Audience reach is a term used in advertising to determine statistically what people are using to find their information. When referring to search engines, it is the total percentage of the total internet population that utilizes a particular search engine. Audience reach is one of the two major factors used when calculating the popularity of a search engine, the other being search hours: audience share: Audience share is the portion of the group of people who might receive an advertising message or who are aware of interest to the advertiser and who actually do receive the message. : auteur theory:
