ADMS 4260 Study Guide - Quiz Guide: Personalization, Icemaker, Operationalization

• School: York University
• Department: Administrative Studies
• Course: ADMS 4260
• Professor: all

Document Summary

Despite the obvious time, energy and cost associated with responding to a mail questionnaire or participating in a personal/telephone interview, researchers hardly ever pay people to provide primary data. The basic premise behind gathering primary data is that people are more likely to provide complete, accurate, high quality data if the rewards of research participation are maximized and the costs are minimized. 2. of primary data: consider how question form, wording, sequence, and other design features can be used to minimizes data collection errors; identify the characteristics of good and bad questions; and. 5: examine the use of different questions to gather primary data on attitudes, behaviors and intentions with respect to graduate business education. Collecting information efficiently (use multi-item likert, semantic differential scales) Four sources of error: knowledge, memory, motivation, demand. > counter biasing states that an attitude/behavior is not unusual before asking questions about it.