ADMS 2400 Study Guide - Midterm Guide: Indian Tax Forms, Fundamental Attribution Error, Personality Test

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Adms 2400 ch. 2: perception, process by which individuals organize and interpret their impressions to give meaning to their environment. Because behaviour is based on perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviourally important: factors that influence perception. Perceiver is heavily influenced by his/her characteristics: attitude, motivates, interests. Eg. if you believed a police office is authoritative, you may perceived them as such, regardless of their actual traits. Targets characteristics also affect the way we portray a person: eg. Loud people are more likely to be noticed in a group compared to a quite person in a lecture hall: since we don"t observe the target in complete isolation, its background influences perception. The situation involves context: the time and place you see an object or event can highly influence your perception of it. They attempt to determine whether it is internally or externally caused.