ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Alexander Rusetski

Document Summary

Chapter 1 - marketing: the art and science of satisfying customers: what utility does coach create when the company combines fabric and leather in the production of its high-fashion handbags, ownership, form, place, time. Answer: b: what utility is not created when you purchase tickets to a winnipeg jets game over the internet, place, time, form, ownership. Answer: c: what must all organizations create in order to survive, a variety of goods or services, utility, an environment of ethics and social consciousness, advertising, salesmanship, and consumer-focused sales promotion. Answer: b: fame-us is a talent agency that focuses on youth looking to work in television and movies. Chapter 1 - marketing: the art and science of satisfying customers: what is the want-satisfying power of a good or service called, utility, price, buyer"s attraction, function. Answer: a: what utility does purolator create when the company offers a variety of package delivery services, time, place, ownership, form.