ADMS 1000 Study Guide - Coconut Water, Dominant Design, Participaction

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Len Karakowsky

Document Summary

Maturity: markets start to become saturated, few new adopters, market stability for remaining firms, sales grow more slowly, firms must become more efficient producers to lower costs and to compensate for lower revenues. Improvements - coke decided to improve calorie labelling and offer smaller portion sizes : advertising - coke partnered with school breakfast programs and. Participaction, an active-living organization to promote a healthier company image . Last year, pepsi invested millions of dollars in advertising. : merger/acquisitions in 2010, Acquisitions are growing in number too last year, coke acquired control of coconut water brand zico and dipped its toes in u. s. dairy : lower costs - in 2010, coke and. Pepsi spent about billion to acquire their bottling companies in an effort to cut costs and reduce shrinking profit margins. : concentration currently, the soda market in north america is dominated by coke, pepsi and dr.