EC120 Study Guide - Midterm Guide: Economic Surplus, Demand Curve, Profit Maximization

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EC120 Full Course Notes
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EC120 Full Course Notes
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Willingness to pay: measures how much a buyer values the good and is willing to pay for it. Example: elvis presley"s first album is for sale. A presley fan would value that more than someone who doesn"t enjoy his music. Consumer surplus: the amount a buyer is willing to pay for a good minus the amount the buyer actually pays for it. Example: rogan is willing to pay for a new pair of cleats but only pays . Consumer surplus is a good measure of economic well-being if policy makers want to respect the preferences of buyers. Cost: the value of everything a seller must give up to produce a good. Example: grandma would accept a painting job for because her costs are and she receives producer surplus of . Producer surplus = area below the price and above the supply curve. Consumer surplus = area above the price and below the demand curve.

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