BU481- Final Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)
Document Summary
Role of general manager: setting direction vision, mission, values, creating strategy determining the way forward, assessing performance using performance matrix or balance scorecard. Balanced scorecard: asks 4 basic questions, 1. ) Innovation and learning, e. g. employee capabilities, motivation, information technology: 2. ) Customer, e. g. market share, customer retention, customer satisfaction, customer acquisition: 4. ) Financial, e. g. revenue growth, cost management, asset utilization: key measures, trend in sales and market share, trend in net profits, eps, and roe, overall financial strength and credit rating, trend in stock price. Strategic vision vs mission: strategic vision - focuses on where we want to go, mission who we are and what we do, a clear and compelling goal that serves to unify an organization"s efforts. Diamond e framework: tension: what to do management preferences, can do organization, resources, need to do environment, middle - strategy. Profitability ratios gross profit margin, net profit margin, return on assets, return on sto(cid:272)kholde(cid:396)"s e(cid:395)uity, (cid:396)etu(cid:396)(cid:374) o(cid:374) i(cid:374)(cid:448)ested (cid:272)apital: 2. )
