BU481 Study Guide - Final Guide: Angel Investor, Customer Attrition, The Wine Group
Document Summary
Nwc funded winemakers, who produced wines on consignment to nwc that were then sold directly to consumers via internet. Traditional wine producers are at retail pos displays and sampled in restaurants/wineries. Nwc has no intermediaries = lower costs than traditional wine sellers troubles creating brand awareness though. How to articulate compelling message to attract new customers. Whether and how to develop new mobile apps. How to reduce customer attrition/improve customer retention. 78% classified as small or boutique producing < 5,000 cases per year. 18% (1,374) small wineries produced between 5,000 and 49,999 cases per year. 3% (239) medium wineries produced between 50,000 and 499,999 cases per year. <1% (49) produced > 500,000 cases per year. #1 in sales in 2012: e&j gallo 20% market share of case wine production (360. 1m cases) Top 3 producers: gallo, the wine group, constellation accounted for over 50% of domestic case shipments that year. Places restrictions on alcoholic beverage producers(cid:495) access to markets.
