BU481 Study Guide - Midterm Guide: Royal Dutch Shell, Corporate Social Responsibility, Balanced Scorecard
Document Summary
Set 1: according to the article evaluating strategic alternatives and the discussions in class, please define and describe in details the tests that should be used to assess and rank strategic alternatives. Please provide three reasons why the financial test is the last one: market growth size vp, competitive advantage, 5 forces (how they affect margins) Why is the financial test the last one? qualitative based on assumptions need to determine feasibility first need justification of numbers. If two firms, a and b, face the same strategic issues, what factors would need to be considered to determine if the implementation plan for firm a, which was successful, can be applied to firm b. If not can they be obtained in time. Are they committed to do it: the element of the strategy must be readily communicable, should challenge and motivate key personnel.
