BU415 Study Guide - Midterm Guide: Open-Source Software, Cloud Computing, Dark Web
BU415 Lecture Notes 2017-05-17 6:05:00 PM
Week 1 – Lecture 1
Technology: Changing Business Landscapes
• Billions of ppl have access to computing & telecommunications
• Google, twitter, FB have changed ways firms advertise and ppl communicate
o Open source software has lowered computing costs
• Cloud computing & software has become a valuable service
o Turned high-powered computing into a utility available to even the smallest
business & non-profits
Information System
• PEOPLE, PROCESS, STRUCTURE, TECHNOLOGY
find more resources at oneclass.com
find more resources at oneclass.com
BU415 Lecture Notes 2017-05-17 6:05:00 PM
Week 2 – Lecture 3
Technology: Changing business Landscaped
• Billions of ppl have access to computing & telecommunications
• Google, twitter and FB have changed way firms advertise & ppls communication
• Cloud computing/software has become valuable service
o Turned high power computing into a utility available to even the smallest biz
& non-profits
• New technologies have:
o Fuelled globalization
o Redefined concepts of software/computing
o Crushed costs
o Fuelled data-driven decision making
o Raised privacy & security concerns
Customer Relationship Management
• CRM has advanced in year – much more data improvement
• Demographic details, purchase details, service details etc.
Dangers of Relying on Technology
• Sustainable competitive advantage: financial performance that consistently
outperforms industry averages
Fast Follower Problem
• Enter market quickly with comparable/superior product to competitor
How to maintain competitive advantage
• Valuable
• Rare
• Imperfectly imitable
• Non-substitutable
**KNOW THESE CONCEPTS:**
• Brand
• Scale
• Data
find more resources at oneclass.com
find more resources at oneclass.com
• Switching cost assets
• Differentiation
• Network effects
• Distribution channels
Week 2 – Lecture 4
ZARA PRESENTATION
• MANAGEMENT IS INTERESTING (knowing what CR wants)
Intro to Zara
• Use of blend tech-enables strategy
• Vertical Integration **KNOW DEFINITION
Design
• Zara design staff relies heavily on young & fresh designers from design school
• DRIVEN BY WHAT CUSTOMER IS ASKING FOR
Manufacturing & Logistics ***KNOW THIS SLIDE FOR MIDTERM
• Inventory optimization (last point of first of this slide)
Limitations
• Financial vulnerabilities – Zara buys in USD
Moving Forward
• “I would want to set it up the way Inditects does” – Gap
o Would have to start everything over again
• Cant assume others cant do what you are doing
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
& non-profits: new technologies have, fuelled globalization, redefined concepts of software/computing, crushed costs, fuelled data-driven decision making, raised privacy & security concerns. Customer relationship management: crm has advanced in year much more data improvement, demographic details, purchase details, service details etc. Dangers of relying on technology: sustainable competitive advantage: financial performance that consistently outperforms industry averages. Fast follower problem: enter market quickly with comparable/superior product to competitor. How to maintain competitive advantage: valuable, rare. **know these concepts:*: brand, scale, data, switching cost assets, differentiation, network effects, distribution channels. Zara presentation: management is interesting (knowing what cr wants) Intro to zara: use of blend tech-enables strategy, vertical integration **know definition. Design: zara design staff relies heavily on young & fresh designers from design school, driven by what customer is asking for. Manufacturing & logistics ***know this slide for midterm. Inventory optimization (last point of first of this slide) Limitations: financial vulnerabilities zara buys in usd.
