[BU362] - Final Exam Guide - Ultimate 70 pages long Study Guide!
Document Summary
What: develop marketing strategy for portable heat pad. 29,232 institutional: 24 x # of hospitals are calgary and edmonton representative of the rest of. He currently owns a peat-moss company, a mini-warehouse operation, and a landfill site doesn"t prepare him for retail. The 3 are all industrial but portable heat pad is more retail and selling products to consumers. Home market: athletes, seniors, northern communities, pain patients, baby boomers . Assu(cid:373)i(cid:374)g (cid:862)go(cid:863): how to market, how to achieve m sales. 96 seats in restaurant: dinner , lunch . Dinner: x 96 x 350 = ,848,000. Lunch: x 96 x 350 = ,000. Bar: x 40 x 350 = ,000. Media: print (magazines, g+m, newspapers), social (bloggers, yelp), radio, theaters. Ads on go trains and public transit since most people commute. Put yourself out there on apps (e. g. ubereats) Promotions (e. g. coupons, coupons in emails, ba(cid:374)ks" workperks) and flyers to hand out.
