BU352 Study Guide - Quiz Guide: Linkedin, Organizational Culture, North American Industry Classification System
Document Summary
B2b marketing involves manufacturers, wholesalers, retailers, and service. B2b firms focus their efforts on serving specific types of customers. Manufacturers, resellers, institutions, and government are all involved in markets to create value or those customers. Manufacturers buy raw materials, components, and parts that allow them to manufacture their own goods. Ex: vw group communicates directly with suppliers to acquire parts and components for its cars like this bentley. Today many b2b companies are demanding, as a condition of business, that suppliers demonstrate social responsibility by putting policies and practices into place to reduce their carbon footprint. Ex: wholesalers and distributers buy jeans from 7 for all man kind and sell. Resellers are marketing intermediaries that resell manufactured products without significantly altering their form. Wholesalers, distributers, and retailers are resellers them to retailers (a b2b transaction), and retailers in turn resell those same jeans to the ultimate customer (another b2b transaction)
