BU352- Final Exam Guide - Comprehensive Notes for the exam ( 119 pages long!)
Document Summary
Chapter 2: developing marketing strategies and a marketing plan. For the second step, they evaluate the situation by assessing how various players, both inside and outside the organization, affect the firm"s potential for success. Includes an examination of market trends, customer analysis, competitive analysis: designed to help the firm determine areas in which it is strong and can compete effectively and areas where it is weak and vulnerable to competitive attacks. Individualistic: leisure time high priority, believe will be able to take care of themselves, partly driven by their feeling of economic security, obsession with maintaining youth anti-ageing, cosmetics, pharmaceuticals, biotechnology, healthier options low fat, no cholesterol or sugar. Eid, and hanukkah with events, promotions, and seasonal products; and offering ethnic merchandise for sale and ensuring it is merchandised correctly: technology advances. Interest rates represent the cost of borrowing money: recession period of economic downturn when the economic growth of a country is negative for at least two consecutive quarters.
