BU121 Study Guide - Final Guide: Discounted Cash Flow, Operating Cash Flow, Enterprise Risk Management

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What is a case? and case analysis: tips & tools: case analysis know it. Role of inance and the inancial manager. Role of inance: to manage money well enough so that the company can meet its goals. Role of inancial manager: plan and monitor irms cash lows to ensure cash is available when needed: key activities of financial manager: Goal: to maximize the value of the irm to its owners. Financial planning: prepare the inancial plan that shows revenues, expenditures, and inancing needs over a given period. Investment (spend money): investing the company"s funds into projects and securities that can provide high returns in relation to their risks. Financing: obtaining funding for the company"s operations/investments/seeking the best balance between debt (borrowed funds) and equity (funds raised through the sale of ownership like shares) Financial planning enables the company to estimate the amount/timing of its inancing and investment needs: forecasting: Short-term (operating plans) = projections of revenues,