BU121 Study Guide - Midterm Guide: Wearable Technology, Plot Twist, Kijiji
Document Summary
Seek to hear what (cid:455)ou didn"t e(cid:454)pect or don"t want to hear. Focus on your product or service or solution: try find your assumptions to be wrong, ask leading questions or close-ended. Structure the interview according to chronology of your story (start -> finish circumstances) Focus on your customer questions: ask them if they like or would pay for your product. Ask the about past experiences how they felt, what happened. For (target customer) who (statement of need or opportunity), (product/service name) is an (product category) that (statement of benefits) Elevator pitch: pain statement, you must demonstrate the need the product will address the market void you are trying to fill. We have all faced the sad reality of someone in our family experiencing some sort of medical emergency and we are all aware that these situations are from desirable.
