BU111 Study Guide - Midterm Guide: Switching Barriers, Good Luck!!, Complementary Good
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BU111 Full Course Notes
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Important notice: anyone who is not able to write the exam on the scheduled date must provide documentation validating his/her absence, i. e. doctor"s note confirming illness and inability to write exam dated the day of the exam. Once documentation is received and approved by your professor, the value of your midterm will be added to your final exam. If valid documentation is not provided, the midterm mark will be a zero. 15 short answer questions, 2 to 6 marks each (80 marks total) The relationship between the firm and its external environment. Critical success factors: what they are, why they are important, how they connect to. Diamond-e model: key variables, connections among variables, principal logic, each other examples. What it is, how to conduct one, general vs. specific environments, benefits and challenges of conducting one. Pest factors: elements, impact on business, questions to answer from pest analysis.
