BU111 Study Guide - Midterm Guide: Switching Barriers, Margarine, Canadian Dollar
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Ikea strategy consistency saw that people wanted modern furniture that was inexpensive environment: environment affects strategy and strategy is executed depending on the, what makes an appropriate strategy depends on the environmental effects, environment could be government policies and limits, strategy effects the environment because you are effecting other competitors (you can make the best horse and carriage out there but everyone uses cars) The companies mission and vision guide the strategy (organization begins with vision things u will and wont do) Use m and vision to choose your strategy. Talks about how u will achieve your vision. What approaches are and not okay to use. Do it for, what makes us diff, what is the benefit. Conduct using and looking for data, statistics, trends, forecasts, expert. Government protects and supports consumers and domestic companies and to create opportunities for them in foreign markets. Laws: no smoking law was a threat to tobacco industry.
