[BU111] - Final Exam Guide - Comprehensive Notes fot the exam (135 pages long!)
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BU111 Full Course Notes
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Critical success factors: achieving this requires a plan. Vision, mission, strategy: series of factors that lead to financial stability, resources of the organization are what execute the plan and bring it to reality. Precise plan as well as good execution: life happens, blows you off course, variables out of your control, understanding the environment. Swot (strength and weakness are internal, opportunities and threats are external) Achieving financial performance (profit, efficiency, return on investment (roi) based on competitor, increasing profitability based on competitor, stability) Meeting customer needs: satisfied customers, meeting mission statement, understanding customers and giving them what they want. Focusing on demographics: building a good reputation. More customers in the future: anticipate customer needs, when customer needs are met, you obtain a growing and loyal customer base. Consumers want quality: consistent and reliable as expected. Already k(cid:374)ow what you"re (cid:271)uyi(cid:374)g: doing so allows you to build brand reputation, meets the customer needs, they become loyal to your brand.
