BU111 Study Guide - Midterm Guide: Mass Media, Whiteboard, David Buss
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BU111 Full Course Notes
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Different kinds of communication (oral, written, non-verbal, graphical, numerical, mass) Oral communication: the form of communication which distinguishes humans from other animals; includes such things as interviews. Written communication: writing has become one of the most important form of communication underpinning human societies in the 21st century; includes notes to napkins. Non-verbal communication: we often read" the cues" we get from the way people dress, their hand gestures, body positioning etc. Graphical communication: an important part of understand the ways in which the symbolic and pictorial modes of graphics work; analyzing how images are put together and the ways in which they work to communicate particular messages. Numerical communication: understanding the ways in which numerical systems are applied; presentation and interpretation of numerical data. Mass communication: understanding the ways in which new technologies enable new means of presenting and integrating all the above. Who-> says what-> channel-> to who-> what effect.
