Women's Studies 2161A/B Final: WOMEN’S STUDIES FINAL EXAM TERMS

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2161A/B
• Professor: Nichole Edwards

Document Summary

Unit 1: women & sports (no lecture just readings) Unit 2: advertising weight + gendered consumer. Gibbson girls (mature, victorian style, small waist big hips) vs. flappers (youthful, skimpier, boyish) Citizen consumer: use of dieting books (first book came out in 1918) External control of the body: fat is seen as excess that must be reduced via different methods. Body as malleable (flexible + easy to transform): purchasing products to transform to the fashionable ideal of each time period. Reconstructing your body form through a vehicle of self-identity: ex: kardashians and promoting waist-training devices, spanx, back soothing bra. Marketing slimness to plus-size women: dressing to appear slimmer but not exercising/dieting properly. The use of words has changed in ads ex: do(cid:448)e uses (cid:858)di(cid:448)ersit(cid:455)(cid:859) + h&m uses (cid:858)(cid:272)ur(cid:448)es(cid:859) Ho(cid:449)e(cid:448)er, the (cid:374)eed to (cid:272)a(cid:373)ouflage o(cid:374)e(cid:859)s (cid:271)od(cid:455) & (cid:373)ake it look sli(cid:373) is still e(cid:373)phasized.