Sociology 2172A/B Study Guide - Midterm Guide: Mass Media, Human Behaviour, Determinant
7 May 2020
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Document Summary
Advertising is sometimes referred to as the greatest storyteller because it tells us what is important in the world, who is important, reflects stereotypes, shows us how we show our own status, etc. audience. Companies who put out ads are aware of this & use it to their advantage via a target. Storytelling is seen in children"s ads too: ex. A guy drives a mercedes benz but lives in a shack; people don"t see the shack he lives in, they see the car, which is a reflection of his status to society: ex. Female shoe advertisements a young girl has beat up running shoes and the: ex. Mass media is a platform for this type of advertising & takes up a huge space in our everyday. The impacts of storytelling are hard to resist; lives. Helps us gain a greater understanding of the greater social world, and everything within.
