Sociology 2172A/B Study Guide - Final Guide: Product Placement, New Media, Lean Cuisine
16 Dec 2018
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Advertising to children particular advertisements: hardly anyone would expect children to watch only children-appropriate responses to advertising and reduce its undesired effects, including materialistic attitudes, parent-child conflict and unhealthy eating habits programming on tv. If there were no commercials on tv programs specifically geared towards children: several studies have shown that parental communication can modify children"s it wouldn"t take long before there were no shows for them at all. Examples: cibc ad, looking at the camera, appearing confident, advertising financial products, ysl ad, more outdoors than indoors, active, rather than passive, coffee maker, men use their hands for a purpose, rather than women. New representations of women: giving women a fake sort of power, ex. Reversa anti-aging cream: sexualizes the man, now power that is valuable, or power that counts, ex. Lean cuisine: looks confident and successful, but still in the kitchen with her microwave. New representations of men: sexualized, now men are over-exercising, taking steroids, having eating disorders, ex.
