Sociology 2172A/B Study Guide - Final Guide: Victoriana, Hearing Loss, Simyo
16 Dec 2018
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Think beyond the label ads: dream market , highly aware of brands" social orientation, ex. Aunt jemima: poor grammar, dressed as a mammy, inexpensive products, ex. Enlist in the us army vs. vogue cover of lebron james: woc, lying down, desert location, exotic addition to ads, ex. Life cereal: cinnamon, maple and brown sugar flavours advertised with coloured children, ex. Intel: black men shown bowing down to white powerful male, ex. Playstation: the domination of a black woman by a white woman, biggest controversy was in north america. Coolest monkey in the jungle (h&m: ex. How" attached to a group of people that had nothing to do with them: aarp"s campaign in advertising trade publications, when you turn 50, doctors don"t pronounce you dead, advertisers do , ex. Michelob ultra: an older man biking, very rare, older women are portrayed more negatively, advertisers assume that older people are set in their ways and are disinterested in shopping, demeaning depictions, ex.
