Sociology 2172A/B- Midterm Exam Guide - Comprehensive Notes for the exam ( 71 pages long!)
5 Oct 2017
School
Department
Course
Professor
Document Summary
Introducing advertising and promotion: an integrated marketing communications. Internet offers massive potential audience reach for cheaply made and easily targeted. The consumer perspective: advertising becomes daily feature of our lives and pervades our cultural landscape, powerful because taken for granted- cross over into mainstream entertainment= perpetually evolving form social communication. Interaction consumers w advertising and promotional comm usually too complex and subtle thought as, simply, matter of fact/ fiction. Important element wish fulfillment what choose to believe: advertisers provide suggestion, consumers complete gestalt- way complete circle of meaning from partial cues/ prompts= interference goes beyond evidence. Reading" implicit meanings in ironic advertising: expected able distinguish b/w untruth and humorous hyperbole but effort blur distinction, negotiating way through advertising landscape important to economic and social competence of citizens. Controversy over advertising: lowly cultural status belied by fascination= duality, familiar form communication in dev economies, struggle come to terms apparent force.
