Sociology 2172A/B Study Guide - Ally Financial, Polo Shirt, Nevada Athletic Commission
1 Mar 2013
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Document Summary
Advertising is a very considerable part of our total culture. It is not separable from any of the other activities of our world -marshall mcluhan 68. Advertising is the most powerful force affecting people"s behaviour. Concerned with many aspects of sociology, norms and behaviour. Demographic determined by what products you buy. Method/agent of social control: mechanism of society that get you to behave a certain way, monitors behaviour (ex. Why advertising is studied in sociology: distribution of resources (economic and social) Contributor to our cultural content: agent of social control. Creates vivid images of what our behaviour should be like. What it means to be an adult in our society. Advertising represents a privileged form of discourse. Way of telling us what the world is all about. Where did we use to get our information from (political, religious) These influences still exist today but their moral authority has diminished.
