Media, Information and Technoculture 2151A/B Study Guide - Midterm Guide: Louis Vuitton, Clotaire Rapaille, Arena
20 Sep 2017
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Individuality comes from your individual consumer choices: hippies to yuppies, bush after 9/11 asked for the continued participation in the american economy. Twitchell: we create ourselves through things, we define ourselves, our societies, and culture by what we have and our relationships to objects, twitchell finds this democratic. Plantation capitalism: the masses are unfairly ruled by a select few who claim power: master-slave dynamic, few become wealthy, though twitchell sees capitalism as democratic, it isn"t. Hyundai assurance: people felt reassured, so they bought, appealing to pathos, aristotle(cid:495)s persuasive appeals, ethos (credibility, logos (logic, pathos (emotion) Three aspects of advertising: deceptive, hierarchical (those in power vs. those who consume, the happiness machine, consumption is freedom from fear. Ww1: ww1 proved the truth of psychoanalytic theory. Euphemisms have to do with comfort: shoppers become guests, you presence is desired, you are being invited, ex.
