Media, Information and Technoculture 2100F/G Study Guide - Final Guide: Virtual Community, Al Jazeera English, E-Commerce
10 Jul 2014
School
Department
Professor
Document Summary
February 26- how the media business influences society. In early modern europe: clergy, the nobility, the commons. All 3 estates had a vested interest in assuring the monarch provided good governance to all. Today: mass media is the 4th estate: keeps government, corporate sector, and civil society honest. The question becomes: inside dual product media markets, how well can newspapers and broadcasters do their jobs as representing values of the 4th estate (when mass media is flooded by advertisers). Infotainment: doesn"t explain why there are conflicts lack of background info, can"t keep up. Fox news alert : used to be for columbine, 9/11, now brangelina. For free, users subject themselves to advertising that they cannot turn off. Tv and newspapers are the gatekeepers of public perception and can make a politician popular or unpopular : rupert murdoch. He wields his media as instruments of influence with politicians who can aid him, and savages his competitors in his news columns.
