Media, Information and Technoculture 2000F/G Study Guide - Midterm Guide: Telephone Company, Second Industrial Revolution, Shutter Speed

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Memory: spatial, visual: we(cid:859)(cid:396)e (cid:271)ette(cid:396) at (cid:396)e(cid:373)e(cid:373)(cid:271)e(cid:396)i(cid:374)g spatial a(cid:374)d (cid:448)isual phe(cid:374)o(cid:373)e(cid:374)a (cid:396)athe(cid:396) tha(cid:374) (cid:374)a(cid:373)es of people, ex. Much easier to remember faces (visualization) than names. Oral tradition: rich in metaphor, multi-sensory, homer: Innis: space-biased media: societies which the medium are papyrus, paper, printing press, tv, they have a large capacity for these media, but they are less enduring, ex. Newspaper companies: a weakening sense of tradition, ta(cid:396)t to (cid:862)spatialize ti(cid:373)e(cid:863) ex. Innis: orality: (cid:862)m(cid:455) (cid:271)ias (cid:449)ith o(cid:396)al t(cid:396)aditio(cid:374)(cid:863) innis wanted to resurrect certain things from the time- biased society that could be practical in space-biased societies, spirit of greek civilization, dialogue, socratic method. Account of grain: a society that relies on pictographic writing is a society where reading/writing are harder to learn. Sumerian: rebus principle: when pictographic symbols are used for phonetic value, ex. Bee + leaf = belief: helps (cid:449)ith the a(cid:271)st(cid:396)a(cid:272)t (cid:449)o(cid:396)ds that do(cid:374)(cid:859)t ha(cid:448)e a (cid:272)lea(cid:396) s(cid:455)(cid:373)(cid:271)ol.