Management and Organizational Studies 3325A/B Midterm: Ecommerce Strategies Midterm Test

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3325A/B
• Professor: Adam Caplan

Document Summary

The a 5 methodology: strategy, audience, aims, approach, implementation, actions, assessment. The a 5 methodology; strategy: audience: the group of individuals you wish to activate, understanding your customers, demographic segment, geographic area, challenges and goals. The a 5 methodology; strategy: aims: goals and objectives you want your audience to help you achieve, goals and objectives for a retail enterprise, sales targets, lifetime customer value, ticket and basket size. The a 5 methodology; implementation: action: speci c steps you take to realize your approach, speci c activities of the retail enterprise, design and content, technology, operations and more. The a 5 methodology; implementation: assessment: measurements that help you determine success, measure, gain insight and re(act, taking actionable insight from metrics, benchmarking against industry standards, strategically responding to marketplace shifts. Selling stuff online is easy, making money at it is hard . The retail business ecology (rbe: acquisition consists of attracting customers to the store.