Management and Organizational Studies 3321F/G Study Guide - Midterm Guide: Corporate Social Responsibility, Web 2.0, Culture Jamming

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Concerns the products we buy and use. The ways these products fit in our lives. Marketers like to categorize in terms of age, gender, income or occupation. Psychographics is lifestyle, interests, attitudes, values and personality. Consumption communities web groups in which members share views and product recommendations online. Must understand that cb is a process. Consumer behavior the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. Exchange the process whereby two or more organization or people give and receive something of value. Be aware that marketers need to understand the wants and needs of difference consumer segments. Marketing segmentation identifies groups of consumers who are similar to one another in one or more ways and then devises marketing strategies that appeal to one or more groups. 80/20 rule rule of thumb that states that 20% of users account for 80% of sales.