Management and Organizational Studies 1021A/B Study Guide - Final Guide: Web Analytics, Predictive Analytics, Augmented Reality

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

For the new textbook, you do not have to know page 97 on web analytics and predictive analytics. You do not need to know about big data or data mining in the market research chapter. Do not need to know about segmentation analytics. Do not memorize advantage and disadvantage charts about management tools, just understand. Do know: survey panel = surveys over time, see any behavioural/attitude changes over time. Omnibus survey = multiple researchers contributing, less time consuming and expensive for individual companies. Don"t need to know chart at the top of page 332 (figure 12-8), just know definition. Selective perception = general term, filtering info you pay attention to, understand, and remember. Selective comprehension = understanding things that fit your beliefs. Selective exposure = not paying attention to messages that don"t fit. Know press conference, press release, public relations, and publicity. Question: given a scenario, identify drive, cue, reinforcement, or response.