Management and Organizational Studies 1021A/B Study Guide - Final Guide: Advertising In Video Games, Reference Group, Extreme Makeover

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Vicki Olds

Document Summary

Chapter 15 the creation and diffusion of culture. Culture in which people live creates meanings for everyday products. Meaning transfer accomplished by marketing, advertising, fashion symbolic goods. People buy products not for what they do but for what they mean. Cultural selection choices are culmination of complex process that resembles funnel many possibilities compete, most drop out of mix as make way down from conception to consumption. No single designer/biz responsible for creating pop culture every p/s needs diff people input. Culture production system (cps) set of inds/orgs responsible for creating/marketing culture p/s. Nature of systems determines types of p/s w/ factors of: number and diversity of competing systems, amount of innovation vs conformity. Hit items similar when few large companies, diversity when more producers competing in same market. Cps subsystems: creative generate new symbols/products (singer, managerial select, make tangible mass-producing, manage distribution, communications give meaning to new p/s w/ symbolic attributes (company) (advertising agency)