Management and Organizational Studies 1021A/B Study Guide - Final Guide: Grassroots Democracy, Feng Shui, Psychographic

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Vicki Olds

Document Summary

Subculture group who shares beliefs and common experiences that set them apart from others (age, ethnic, region, home) Subcultural identification influences everyday experience and consumption. Microculture based on lifestyle/aesthetic preference go to events together preferences w/ strong ties. More likely than not to have things in common w/ others of own age than younger/older allows to raise red flags and comm. w/ members of age group in their own language. Gen y (younger than 25), dinks (double income young professionals, no kids, age 25 34), families (35 54), zoomers (55+) Labels/dates are subjective stats can most reliable. Gen x (1965 85) gen y (1986 2002) Multigenerational marketing strategy imagery appeals used for more than. Hopeful about the future w/ optimistic look on life, pos association w/ change/new/hope/excite. 26% of population baby boom echo, echo boomers, millennails, digital generation, nintendo gen. Teens (15 19) subgroups of gen y: cost, function, cool cachet, health, soc awareness.