Management and Organizational Studies 1021A/B Study Guide - Final Guide: Intangibility, South West Rocks, New South Wales, Instructional Design

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Paul Cruz

Document Summary

7 (products and brands: elements environmental scan: of a marketing. Socio cultural forces: demographic info: age, sex, etc, marketing and competitive strategy: porter"s five forces, threat of new entrance, bargaining power of buyers, threat of substitute products or services, bargaining power of suppliers. All are rivalvry among competitors: two classifications of business goods: production and support, actual good or service customers purchase is the actual product (bike) Core product: what the product is intended to do : provide transport . Augmented product: features or benefits; service contract, delivery, warranty. Inseparability of services: when a service is part of an overall bigger organization and can lead to reputation or different experiences for individuals. Brand for shoppers drug mart), and generic (no branding at all, no equity etc : trademarks legally protect brands. Consumer: steps in market segmentation: review strategic company objectives. Cluster common consumer variables to create meaningful market segments.