Management and Organizational Studies 1021A/B Study Guide - Final Guide: Psychographic, Sanctification, Wget

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Mark Cleveland

Document Summary

Cb chapter 12 household decision making 12/15/2012 5:51:00 pm. Lo 2 many purchasing decisions are made by more than one person. Different roles in the purchase decision stage. Lo 3 members of a family unit play different roles/influences. With high divorce rates and extended families, the traditional family is mostly dead; except for the 35% of females who can afford to work from home. Age of families: the 35-64 age group has the highest number of marriages, people are waiting longer to get married. Family size: slipped down to average of 3 people, total fertility rate (tfr) = 1. 6 below sustainability, increasing one people households, child free couples (gay or not) are attractive targets for marketers. Who"s living at home: sandwich generation, more boomerang kids are living at home, young men are more likely to live at home than female. The family life cycle: two important factors in determining how a couple spend their money.