CMAF 1010 Study Guide - Final Guide: Media Imperialism, Edward Snowden, Tim Hortons
27 Jun 2018
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DISCLAIMER:!This!sheet!is!a!list!of!important!concepts,!case!studies,!and!names!that!came!up!in!lectures,!the!textbook,!and!in!
many!cases,!both.!The!exam!questions!will!relate,!directly!or!indirectly,!to!the!above.!But!please!keep!in!mind:!this!sheet!is!an!
aid,!not!a!replacement!for!reviewing!all!lecture!notes!and!relevant!textbook!chapters.!Some!assembly!required.!
02-40-101-01(((FALL(2017(
INTRODUCTION(TO(MEDIA(AND(SOCIETY(
Final(Exam(Study(Guide(
FIRST-HALF!REFRESHERS!
• Concepts:(Critical!perspective;!convergence;!“Shrinking!space!through!time”;!social!model!of!
communication;!space/time!bias;!culture;!public!sphere;!Canada’s!communication/media!system!
challenges;!representation;!ideology;!audience-as-commodity.!(
• Names:!Harold!Innis;!Marshall!McLuhan;!Frankfurt!School.!
OCTOBER!30!|!MEDIA!TECHNOLOGIES!|!CHAPTER!6!
• Concepts:!Algorithmic!media;!constructivism;!digital!enclosure;!instrumentalism;!panopticon;!!
re-intermediation,!substantivism;!technological!determinism.!!
• Examples/case(studies:!Examples!(various)!of!government!surveillance;!Google’s!data!mining.!
• Names:(Edward!Snowden.!!
NOVEMBER!6!|!MEDIA!POLICY!AND!REGULATION!|!CHAPTERS!7!&!8!
• Concepts:!Canadian!content!regulations!for!TV!and!radio;!copyright;!de-regulation;!!
frequency/spectrum!allocation;!net!neutrality;!over-the-top!services;!privatization.!!
• Examples/case(studies:!Canada’s!“big!3”!mobile!oligopoly;!Netflix!and!Canadian!content!controversy;!!
zero!rating!controversy.!!
• Names:!Aird!Commission;!Broadcasting!Act;!Telecommunications!Act.!
NOVEMBER!13!|!MEDIA!OWNERSHIP!AND!FUNDING!|!CHAPTER!9!
• Concepts:!Alternative!media!and!media!democratization;!“best!atmosphere!for!selling”;!conglomerate;!
corporate!concentration;!horizontal!vs.!vertical!integration;!market!externality;!market!failure;!!
myth!of!meritocracy;!private!vs.!public!ownership.!
• Examples/case(studies:!Examples!of!vertical!integration;!Postmedia!and!corporate!concentration!in!
Canadian!journalism;!YouTube!de-monetization!controversy.!!
NOVEMBER!20!|!GLOBAL!MEDIA!|!CHAPTER!11!
• Concepts:!Cultural!dependency;!cultural!sovereignty;!free!flow!of!information;!globalization;!!
imagined!community;!information!flows;!media!imperialism!thesis!(including!factors,!counter-arguments).!!
• Examples/case(studies:!Ads!from!Tim!Hortons!and!Molson!Canadian;!Disney’s!Frozen;!Nyan!cat.!!
NOVEMBER!27!|!CHANGING!MEDIA!ENVIRONMENTS!|!CHAPTER!12!
• Concepts:!Anomalies!of!media/cultural!products;!digital!divide;!hope!labour;!native!advertising;!long!tail.!
• Examples/case(studies:(CRTC!“basic!service”!decision;!Facebook!Free!Basics.(
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Document Summary
Concepts: critical perspective; convergence; shrinking space through time ; social model of communication; space/time bias; culture; public sphere; canada"s communication/media system challenges; representation; ideology; audience-as-commodity: names: harold innis; marshall mcluhan; frankfurt school. October 30 | media technologies | chapter 6. Concepts: algorithmic media; constructivism; digital enclosure; instrumentalism; panopticon; re-intermediation, substantivism; technological determinism. Examples/case studies: examples (various) of government surveillance; google"s data mining: names: edward snowden. November 6 | media policy and regulation | chapters 7 & 8. Concepts: canadian content regulations for tv and radio; copyright; de-regulation; frequency/spectrum allocation; net neutrality; over-the-top services; privatization. Examples/case studies: canada"s big 3 mobile oligopoly; netflix and canadian content controversy; zero rating controversy: names: aird commission; broadcasting act; telecommunications act. November 13 | media ownership and funding | chapter 9. Concepts: alternative media and media democratization; best atmosphere for selling ; conglomerate; corporate concentration; horizontal vs. vertical integration; market externality; market failure; myth of meritocracy; private vs. public ownership.
