SMC315H1 Study Guide - Midterm Guide: Online Advertising, Classified Advertising, Kijiji
17 Oct 2016
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This report looks at the main threats to the survival of serious journalism in canada and suggests ways to address them. Serious journalism supposed to: provide citizens with the information on they need to make the best possible decisions about their lives, their communities, their societies and their governments. The business model is depending on advertisers to cover most of the costs, with subscribers and single-copy sales making up the rest. Classified ads were first to go: many highly specialized online sites, such as ebay, kijiji for selling things and yelp for restaurant reviews, exposed the fundamental vulnerability in the business model. People rarely buy newspaper just for news, because they wanted to buy car, see sport or find job. But now, we asking them to buy just news. Media firms compounded their problems by making news free online. News organization in financial trouble concentrate on news that is easiest to cover: crime, politics, sports, lifestyle, celebrities and weather.
