RSM100Y1 Study Guide - Final Guide: Renting
8 Oct 2016
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Accounting 1: video: target, target pulls out of canada, bankruptcy protection, blew 7 billion dollars, too big to control. Problems with their supply chain: the stuff was to expensive, no online presence, they have established a trust fund for the employees. Not giving the customers what they expected (they didn"t bring differentiation in canada) The strength of their private bands not recognized here. The avg shelf in us was 21 inches in depth and the avg shelf here is 14 inches. (too little inventory, they couldn"t stop the variety) The promotional differences in canada comapred to the us. They didn"t listen to the canadians as much as they should, no canadian compliment in the executive team. They didn"t understand the impact of costing in canada. Do enough market research when you are expanding into another region. Start with one geographical region and then expand. Accounting 2: good life thinking of being all the target stores.
