MDSA01H3 Study Guide - Midterm Guide: Social Responsibility, Soft Media, Yellow Journalism
Document Summary
Somatically feel, taste, see; symbolically learning through a medium. Mass media communication technologies with potential to reach large audience in remote locations. New media: cultural objects which use digital computer technology for distribution and circulation. Socialization process by which people learn, adopt and internalize the prevailing cultural beliefs and values of a society. Mediated messages content and form: content influences what we learn and form influences how we learn. Form is important because each medium packages the information differentlycritical studiesarray of theoretical perspectives which, though diverse, are united by their skeptical attitude, humanistic approach, political assessment and activist orientation. 1. Skeptical attitude: hermeneutics of suspicion mode of close analysis with deep distrust of surface appearances and common-sense" explanations2. Humanistic approach self-reflection, critical citizenship, democratic principles. Focus on improvement of society: political assessment evaluating the media"s role in constructing/maintaining particular relationships of power4. 2marxism society is the history of class struggles .
