MDSA01H3 Study Guide - Midterm Guide: Roland Barthes, Mikhail Bakhtin, Opentext
Document Summary
Mdsa midterm 2 chapter 12: theories of pleasure: an overview historically, media scholars have avoided the topic of pleasure, deeming it unworthy of serious attention. On those rare occasions when media scholars have directly addressed it, they have forcefully condemned it. Initially, then, pleasure as both an audience experience and an academic pursuit was ignored or damned. It was not until the 1980s when media scholars began to attend carefully to audiences that pleasure emerged as a subject of sustained inquiry. 8. Challenging the view that pleasure is simple and uncomplicated. Though the study of pleasure became increasingly common, pleasure itself continued to be disparaged. The nearly universal condemnation of pleasure was rooted in the widespread belief that (cid:862)pleasu(cid:396)es (cid:449)e(cid:396)e (cid:858)(cid:272)o(cid:373)pli(cid:272)it(cid:859) (cid:449)ith a do(cid:373)i(cid:374)a(cid:374)t ideolog(cid:455)(cid:863) a(cid:374)d the(cid:396)efo(cid:396)e su(cid:271)jugatio(cid:374). Often, plaisir is associated with the pleasure of consumption because it accepts the text on its own terms, treating it as finished and finalized, a ready-made product to simply be consumed.
