GGR252H5 Study Guide - Comprehensive Final Exam Guide - Ford Focus, Fair Trade, Supply Chain
Document Summary
Exploring the structure of retail independents stores and franchises. Store type, product mix, market focus, level of specialization, location. Urban areas- retail strips, integrated into neighborhoods, ethnic areas: definition. Privately owned, usually individual, family: geography, market focus, role within retail economy. Related to store type and product mix. One/two stores not part of a larger organization: function varied. Suburban older retail areas (e. g. port credit), strip malls, ethnic areas. Limited resources advertising, bargaining power: regeneration ethnic stores/ethnic areas. Limitations population size, acculturation: regeneration urban renewal. Function of city industrial to post-industrial. Entertainment, leisure area: urban regeneration neighbourhood change. Higher income consumers, interest in ambience, experience. Fixed contract term renewals, termination fees. Exploring the structure of retail chains, dept. stores, big box, flagship. Focus: different formats in the retail economy, ownership, spatial context, evolution and reasons for change. # of stores, corporate structure: market niches, rationale, market segmentation. Economies of scale advertising, purchasing, format, brand name recognition: ownership concentration.
