CCT356H5 Study Guide - Final Guide: Hyperlink, Ethnography, Video Search Engine
11 Apr 2017
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Document Summary
Ad server the technology that places ads on websites. A gif (type of image file) which supports animations and allows a separate palette of 256 colours for each frame. An online advertisement in the form of a graphic image that appears on a web page. Clickthrough rate (ctr) click through rate = clicks / Refers to the cost of acquiring a new customer. The advertiser pays only when a desired action is achieved (sometimes called cost per acquisition). Refers to when an advertiser pays only when their ad is clicked on, giving them a visitor to their site typically from a search engine in pay per click search marketing. Amount paid for every 1 000 impressions served of an advertisement. Content websites that serve pay per click adverts from the same provider, such as adwords. Google"s ppc program, which allows advertisers to display their adverts on relevant search results and across google"s content network.
