CCT302H5 Study Guide - Winter 2019, Comprehensive Final Exam Notes - Swot Analysis, Psychographic, Persuasion
1 Apr 2019
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What constitutes a "bad" and a "good" campaign. Always trying to influence emotion, attitudes, and cognitions (thinking, memory, attention, perception). *persuasion elements: cognition - attention, perception, behaviour, emotion, attitudes. Campaign deconstruction - presentation where student takes past, present, or future campaign and deconstruct it. Break it down and figure out the weaknesses in the campaign and what could be done to improve the campaign. You pick campaign and day to present. Send a brief email - campaign proposal, group members, and date. Hope it starts in 2-3 weeks from now. Hand in presentation deck - 25-30 ppt/pdf. Term test: in-class exam - march 6, 2019. Swot (strengths, weaknesses, opportunities, and threats) analysis. Mark, suggested revisions, - external and international environments surrounding culture: non-profit culture, brand reception, management style, etc. It will become a part of your final project if you address the feedback. Full-fledged campaign for the company of your choice: same company as swot.
