CCT204H5 Study Guide - Comprehensive Final Exam Guide - Apple Inc., Steve Jobs, Semiotics

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Looking at overlapping characteristics, processes, schemes of representation. Invention and discovery share common pattern of bisociation-- Integrative thinking/2 or more opposing ideas transformed into a creative resolution martin. Incremental vs. breakthrough thinking: e. g. start with poor quality camera in flip phone, up to modern camera app in modern smartphones, evolutionary vs. Working with constraints: negative constraint = trying to minimize constraint, budget, positive constraint = trying to maximize constraint, time, space, materials, client/user--worldviews, culture, biases, expectations, design should be backed by reason, research, and feasibility. Jorge frascara: four kinds of design, to support life, to facilitate life, design to improve life. Design to support life: promote and ensure health and safety, neurosurgeon < michelangelo. Industrial safety, traffic safety, health education: neurosurgeon helps society incrementally, while michelangelo created innovation, 1st helps make things possible when they go wrong, second represents realization of something that is unique to human beings.

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