CCT110H5- Final Exam Guide - Comprehensive Notes for the exam ( 30 pages long!)
29 Mar 2018
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Document Summary
It implies the active work of selecting and presenting, of structuring and shaping : media representations as selective/manufacture; distinct form world they claim to reflect, media therefore as potential influence on us, ex. Weapons of mass destruction: 1960s-1991: iraq involved in research, 2003: us and uk asserted weapons program was active, un monitors are met with lack of cooperation, goal: legal justification of war, ex. #pizzagate: fake new: child sex ring in pizza parlour, orchestrated by democratic party including hillary. Clinton: dec 2016: shooter and fired 3 shots, self- investigating conspiracy theories. Ad: to get complete understanding, must understand motivations and status of those who created and distributed it and the capacities and limitations of its medium, and makeup and orientation of audience: aiming to understand its effects. Involves active work of selecting and presenting, of structuring and shaping. Process of communication: sender -> receiver, shannon-weaver mathematical model, 1949. Interconnected components: writer, purpose, genre, audience, topic, context, voice.
